Core Partner Approach



Your Campbell advisor generates financial analyses and insights to best meet your unique goals and risk tolerances. We believe diversity of opinion strengthens our firm and develops our intellectual capital.

At Campbell Investments access to the leading financial products and services comes unencumbered by the demand for stockholder profits that drives most large, integrated brokerage firms.

We deliver an unobstructed view, where service – not sales – plays the central role.

We function as your advisers, consultants and connectors but never as salespeople selling you in-house-financial-products, for the simple reason that we do NOT manufacture or endorse any financial product.

Unlike the brokerage houses who claim to be financial advisors, when actually they are the manufacturers and purveyors of financial products – We at Campbell Investments are 100% fiduciary, performance-oriented, autonomous advisors.

Q. Why do firms that offer both investment products and financial advice tend to fall short on service?

A. Because selling products that benefit their firm’s bottom line receives a higher priority than recommending the right product for their client.

Q. Does Campbell Investments offer both investment products and financial advice?

A. No. Campbell Investments offers only financial advice, this way it avoids any conflict of interests and remains faithful to the true fiduciary concept.

A Quick Example for You:

Today many investors tend to focus primarily and perhaps obsessively on earnings forecasts when deciding what to buy. The health of a company, as evidenced by its balance sheet, is often overlooked.

At Campbell Investments we believe the health of a firm is a very important factor in determining the risk associated with an investment. Even if a company has strong earnings prospects, it may not have the strength to survive if it fails to realize those prospects in a timely fashion. Healthier companies are more likely to have the staying power needed to correct problems when they occur and to take advantage of opportunities that may not exist at the time their future earnings are forecast.

  • Through a process of screening large numbers of stocks using public information and proprietary databases available by subscription, Campbell Investments looks for companies with both positive prospects and low current valuation relative to those prospects.
  • We then evaluate the financial health of the company offering the stock, using a number of additional screening tools.
  • Finally, we perform qualitative analysis by perusing the company’s documents and testing for attributes that would have an adverse effect on stock ownership.

For appreciation-oriented accounts, the end result of these efforts is a collection of stocks that we believe merit investment consideration. When several stocks in a given industry make the list, we narrow them down to the one or two companies in the group that we feel are the best prospects for appreciation.

The bottom-line goal when buying a stock for appreciation is for it to double its value in three to five years. Even if this objective is not realized, the goal itself tends to focus thinking on long-term potential rather than on short-term trading. Such focus is especially helpful in situations where long-term capital gains taxes are desired.

In investing for both current income and appreciation, Campbell Investments deploys a more modest goal for price changes, since a material portion of return comes from cash flow.

We use the same balance sheet analysis in bond investing that we use in stock screening, although the criteria are different since bondholders do not usually participate in a firm’s earnings appreciation as stockholders do. In bond investing, our analysis centers around the issuer’s ability to meet its coupon payments, repay its principal and, should the bond become impaired, return its investment in reorganization.